REIGNSOUNDXL^TM: ATAAH KING, GBS^TM, IIIAMDE$$, JUSS JABZZ, Reignsound^SM Records — Sony^® Music

Initially published on: Saturday, May 3, 2025 • Set for redistribution on: Tuesday, May 27, 2025

GLOBAL — Prior to his trial, ATAAH KING+, the NOT ONE^SM+ and FAVORITE RAPPER^SM+ rapper, was in talks with Sony^®, via AWAL^® and The Orchard^®, regarding the release of his forthcoming project Get Rich or Die Tryin’^® 2.^*

The album was intended to follow a promotional campaign titled the Year-Long Singles Run Project,^* in which ATAAH would release a new single every week for a year.^*

The project was abruptly halted due to legal challenges and ATAAH’s increasingly independent—yet, at the time, deemed "risky"—moves, which, in light of the recent acquisition of the label, prompted Sony^® to impose increased restrictions on the rapper's access to the AWAL^® music distribution portal—inadvertently, temporarily disrupting the rollout.^*

After his release, stemming from a wrongful conviction, and following an intentionally subdued delivery of his single Comprehend 2 through SoundOn^®, ATAAH was picked up by Roc Nation^® (via ROC Nation^® Distribution^™), securing industry support through a dedicated infrastructure built for sustained music distribution.^[1]

The release strategy for Comprehend 2 did not involve traditional market benchmarks; however, this record still proved to be ahead of its time—resonating deeply with listeners and setting a standard for cultural impact that continues to shape industry trajectory.^[2]

This approach allowed ATAAH to build authentic momentum—prioritizing connection over chart metrics—and led to a lasting collaborative effort with JUSS JABZZ+, a key figure in the project's rollout and an executive for the Reignsound^SM Records label.^[3]

Reignsound^SM Records is now backed by STRM^® Music+, a cutting-edge São Paulo-based record label.^[1]

Reignsound^SM is also actively exploring collaborative opportunities with music distribution teams and companies—including Sony's United Kingdom-based subsidiary, Robots + Humans^TM+ and Universal Music Group's Motown^® Records+—as part of a diversified distribution and development strategy.^*

A memo shared with Reignsound^SM labelmate IIIAMDESS+ from ATAAH KING reveals plans for upcoming label discussions, in which the pair intend to "shop" their work.^*

This renewed effort seeks to rebuild ties and gain the backing necessary for upcoming releases.^*

Reignsound^SM Records, led by JUSS JABZZ, is also in the process of bringing key members back on board.

Strategic pillars like Grillz by Scotty^TM (GBS)+—run by Atlanta rapper and businessman SCOTTY ATL+ in union with performing artist and FEMININE ENERGY 101+ CEO MICAH KIYO+—alongside other culturally relevant brands such as A.K.O.O. Clothing+, and the LIVE on Edgewood+ and Indie on Edgewood+ series—have also been positioned for integration into broader growth initiatives.^*

For the RECORD^●:
Reignsound^SM recognizes the current absence of extensive internal coverage surrounding breakthrough artist IIIAMDESS, which is not due to "undersight," but a tactical decision as the label ensures both flagship artists—ATAAH KING and IIIAMDESS—are positioned solidly before ramping up additional campaigns.

During a recent Twitch^® LIVE stream titled "Cook w Khyra,"+ hosted by IIIAMDESS; IIIAMDESS gave viewers a snapshot of where she's at creatively and personally.

Without taking away from the significance of ATAAH’s ongoing month-long detox, IIIAMDESS’s DESSATHON^TM series offers a complementary and harmonious counterbalance as ATAAH prepares to resume working on music full-time.

It’s worth noting that ATAAH has not publicly indicated any plans to part ways with weed entirely, but is currently on a personal break as he prepares to present his legal situation to organizations including the ACLU^®, NAACP^®, Southern Poverty Law Center, and Lawyers' Committee for Civil Rights Under Law—with the goal of having them re-present his case to the United States' Department of Justice.

Recently, IIIAMDESS led a successful DESSATHON^TM in the greater New York City area, collaborating with several other well-known influencers and entertainers, and buzz is already building around the Texas DESSATHON^TM+—with further details expected to be shared soon.

Expanded press and editorial coverage is on the way as well, to shed more light on IIIAMDESS’s evolution—from her earlier days with INFLUENCER CITY's Bratz House^TM+ to her growing influence as the flagship artist under the Reignsound^SM Records imprint.

Stay tuned to Reignsound^SM Press for continued updates, exclusive drops, and behind-the-scenes content.

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